Despite several successful initiatives, the adoption of digital tools remains inconsistent in rural India. Over the past few years, various digital initiatives have demonstrated significant benefits in areas such as agriculture, education, healthcare, and financial services. For example, pilot projects using digital tools for precision farming have shown increased crop yields and efficiency, while telemedicine initiatives have improved healthcare access in remote areas. However, these successes are often isolated and not uniformly implemented across all rural regions, leading to disparities in access. To truly transform rural India, it is essential to move from isolated successes to widespread adoption, ensuring that digital technology becomes an integral part of everyday life for the rural population. The session aims to address key issues in rural digital transformation by exploring strategies to enhance affordability and accessibility of digital services, discuss policy reforms for accelerated scale-up and adoption, and highlight the potential of new media technologies like Generative AI and Big Data Analytics.